The mindset of the business innovator - an artist or a scientist?

How does a business innovator think? Does he, or she, thinks like a scientist or an artist? This short video explains how the mindset of the business innovator is a combination of both ways of thinking.

The business innovator thinks like a scientist when looking for clues about unmet customer needs, and as an artist when inventing new products or services satisfying those needs.

Which of the two mindsets comes more natural to you?

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