As you probably know, I define myself as a design strategist. While the role of a design strategist within an organisation might be clear to some, I’m sure it can be quite confusing for the rest us.

OK, let’s explore where this term ‘design strategist’ comes from:

Strategic design is an emerging theory which is the evolution and mixture of two different ways of thinking about business: strategic thinking and design thinking.

Strategic thinking emerged after the second world war as a way for management to cope with an increasing level of rivalry which was surging in many industries.