top of page

A new idea is a new form

In my previous post, I have shared how in fostering my creative thinking I sketch an image for every new idea ‘if I don’t forget it first.’

While this is true, often the opposite is more accurate – the new idea is the result of an original image or form.

In other words, the ability to shape a new form spurs a new idea and not the other way around.

A new (business) idea is a new form