Design videos to communicate your new strategy

There is no doubt – video is becoming the most effective/engaging form of communication.


Raise your hand if you are still using PowerPoint slides to communicate the strategy of your organisation.


It’s easy and also convenient to believe that successful strategies have a top-down direction and that a slide deck is a right tool to communicate them - unfortunately though, this is pure fiction.


Let me clarify this better; a slide deck might work within an existing and set strategy. If we introduce change, we need to add something different; we need to communicate that a shift is happening.



There are a lot of books written on change, and the common denominator among them is that it’s never easy or convenient. So, it’s vital to communicate in advance that something is changing, or that it will change soon.


The main aim when communicating change is to generate buy-ins, to get others embracing the change rather than rejecting it.


Even better, from a leadership standpoint, would be to inspire the people working in an organisation with the right attitude not only to welcome change but to actively pursuing it.

Videos have the power to do this, to inspire change to happen.



How do videos differ from slide decks to inspire change?


Simple, they add a dynamic component to it; there is a feeling that something is happening - a story is unfolding - and they generate traction. On top of all the above, videos engage more senses, not only the visual but the audio too, helping neurons firing new connections.


The gap.


Videos were, up to recently only for the few familiar with advanced edited software, but there is good news - everyone now can, with a little effort, communicate his/her ideas using videos.


I still use Camtasia Studio for my advanced recording requirements, but I find InVideo (an entirely new video app) a terrific solution to communicate an idea, a thought or a belief in a convenient but compelling way.


Give the time commitment and my limited graphic skills I love using the pre-made and versatile templates available in the InVideo library.



From a design strategist perspective, the difficulty in creating videos is finding the balance between the brand (what an organisation stands for) with the design of the video.

It’s tempting using templates the way they are (they look terrific) but as any video tells a story they must be adapted and tailored to the specific organisation.


I find the possibility of saving a colour scheme for videos, and the possibility of uploading a logo excellent features helping in customising the video to the strategy of an organisation.


Give InVideo a go, their free plan is very generous.

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STEFANO MESSORI - DESIGN STRATEGIST - REMOTE TRAINER & FACILITATOR - DUBLIN (IRELAND)

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