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Strategic Design - an introduction (free online Programme)

Updated: Jun 28, 2019

You are probably familiar with both strategic and design thinking. These two approaches to thinking about business have different origins.


Strategic Design - an introduction (free online Programme)

Strategic thinking, the first approach, is a rational exercise; the opposite design thinking stimulates our dormant creative genius.

The good news is that strategic design brings business strategy and design thinking together overcoming the gap between these somehow different thinking styles.



Access my complimentary On-line Programme.


Rationality though has a definite limit; it can only advise us in choosing among an existing set of solutions to a specific and well-known problem.


Forced by more efficient competitors, companies need to innovate strategically to remain relevant, here rationality alone is no longer sufficient.


Creativity is the missing link between ‘conventional’ rational business strategies and sustainable innovation.